Donald Trump - A True Entrepreneur

Real Estate Mogul Donald Trump

First Published: Mar 4, 2011 EntrepreneurJourney.com

Donald Trump, who has primarily been known as a real estate tycoon, has different facets to his personality. He was the host of an extremely successful TV reality show, he is the owner of the world’s most popular beauty pageant and he is also a best-selling author. Though all are different personas, each are independently strong, smart and wealthy, which is what makes Donald Trump a true chameleon in the business world.

Business for Donald Trump actually runs in his blood. Born to a real estate developer, father Fred Trump, Donald studied business in Wharton Business School and was mentored by his father for 5 years before he took the plunge to lift the real estate industry to new heights. For Donald Trump, business has always been his first love. He has never limited himself to being a specialist in one field, but expanded in any direction that his money and his ideas may take him. As the Chairman and CEO of the Trump Organization, he not only develops real estate across the globe, but also manages hotels and resorts, golf courses and many other things. As Trump Entertainment Resorts founder, he manages casinos and hotels.

Donald Trump’s popularity rose to new levels when he produced (he was the show’s executive producer) and hosted The Apprentice, a reality show on NBC. It was indeed the ultimate job interview. The show first began in January 2004 and has ten successful seasons to its credit. The show was created by Mark Burnett wherein 16 to 18 business aspirants competed with each other in elimination style contest to become The Apprentice. The show also gave rise to the popular “You’re Fired” which Trump would say to the eliminated contest at the end of the show, a catchphrase that Trump has filed application for Trademark. Initially the payment for each episode was $50,000 but the show’s success and popularity catapulted not only Trump’s TV personality image but also his payment to three millions dollars per episode which is indeed the highest ever paid to any TV personality. Apart from this, Trump’s caricature versions were seen in numerous Hollywood films including The Little Rascals, Home Alone 2, The Nanny, etc. Trump was nominated twice for an Emmy Award.

Donald Trump is the co-owner of the Miss Universe Organization along with NBC – National Broadcasting Company and under the auspices holds various beauty pageants like Miss Teen USA, Miss USA and of course Miss Universe.

Donald Trump also has equal interest in sports. He is an avid golfer and a great World Wrestling Entertainment fan. Almost all Trump properties have golf courses that are designed and built on international standards. In fact one of his golf clubs at Westchester, the Trump National Golf Club, has won the American Academy of Hospitality Sciences International Five-Star Diamond Award. Apart from breathtaking golf holes, the club has stone bridges, winding streams and even a waterfall falling from a 101-foot height. In the wrestling world, Trump has done his bit by actively participating in the numerous wrestling shows (though not as a wrestler), many of which were held in Trump Plaza. He also briefly “owned” the WWE Raw from 15th June 2009 to 22nd June 2009.

Donald Trump’s other business ventures include The Trump Network, which deals in health products and allows people to receive coaching under Trump and become

entrepreneurs. Titled as the Wealth Creation System, people can register themselves in this network and would only need simple skills like telephone etiquette and a little extra time to work on. The members would receive guidance from Donald Trump himself by way of training videos and personalized letters. The company deals in vitamin supplements and health products like PrivaTest Custom Essentials, Silhouette Solution, QuikStik, Snazzle Snaxxs and Bioce Cosmeceuticals. Claiming to be made from natural bio-nutrients, QuikStik comes in 3 blends one for each part of the day – morning, afternoon and evening. The BioCé Cosmeceuticals range of beauty products include cleanser and toner, repair serum, eye contouring cream, daily cream, skin recovery cream, microdermabrasion procedure formula, cream mask and wrinkle filler.

In the field of finance, Donald Trump investments hold a 17.2% stake in the Bermuda-based Parker Adnan Company that deals in financial services. Trump organization also deals in the Trump merchandise luxury line that deals in books, apparel, home furnishings as well as jewelry. This includes the Ivanka Trump jewelry collection, the Signature collection of men’s apparel, Trump Vodka, Trump Home for home furnishings, Trump books and publications, Trump Ice that markets natural spring water, Trump chocolate and Trump Tea. The Signature range of men’s apparel markets men’s suits, dress shirts, neckwear, cuff links and jewelry, small leather goods and eyewear. All these products are marketed through Macy’s, Trump Tower, and eyewear specialty stores. Under Trump publications, Donald Trump has authored many best sellers such as How to Get Rich, Never Give Up, Think Like a Billionaire and Think like a Champion amongst other titles.

In the field of entertainment, Trump's organization manages Manhattan’s public skating rinks at Central Park – The Wollman Rink and the Lasker Rink. Various facilities offer skating lessons, an ice hockey gaming facility, and professional instructions are provided. Another division, the Trump Productions LLC based out of Los Angeles, deals in television show production. Some of these are the very popular The Apprentice reality show (6 seasons), The Celebrity Apprentice, telecasting beauty pageants (Miss Universe, Miss USA and Miss Teen USA), the Pageant Place reality series on MTV, and the latest show on MTV along the lines of the UK hit show “Ladette to Lady.” Under the entertainment division also comes the Trump Model Management which helps modeling and pageant aspirants come to the fore. Many models scouted and developed through Trump model management have appeared in movies and fashion magazines like Vogue as well as gone on to be winners of the beauty pageants. The division prides itself in expressing contemporary style and exquisite beauty.

Despite so many ventures, not all of which have necessarily been a path of roses, Donald Trump does not show any signs of slowing down and in his words, “Anyone who thinks my story is anywhere near over is sadly mistaken.”