Marketing Your Business Cheap
As an entrepreneur, you are under the gun to succeed because you have put not only your reputation, but your financial future on the line. As a result, you need to find a way to reach customers without spending too much. You don’t have the marketing budget of Coca-Cola, so don’t try to market like them. You need to find a way to market yourself a at low cost, so you can maximize your profits. Getting the most customers, for the lowest amount, is the goal you should set for yourself. So, what do you need to do to market yourself to your customers?
- Provide excellent service and encourage word-of-mouth advertising. When you do this, you are using the best form of advertising, which is word-of-mouth. People trust their friends and family and if those people tell them that you do great work or sell excellent products, that can mean more than a $2 million Super Bowl commercial. Offer your customers deals on future purchases for the business they bring in from their friends and family and always be there for your customers with great service.
- Forget about newspaper advertising and television advertising, it is too expensive and it doesn’t always work that well. Instead, advertise with promotional gifts. This way you are giving your customers something they can use and wear, while they advertise your company. It works like this, your customer buys something and you give them a free t-shirt with your company name on it. They wear that shirt when they are out and they are a walking billboard for you. People see your company name and logo and the more they see it, the greater the brand awareness is.
- Go out and find your customers. You don’t need to wait for your customers to come to you, so why not go to them? Bring brochures about your business and go door-to-door if you have to. That shows your customers you are willing to do the leg work for their business and that will earn you respect, which is vitally important.
- Find ways to out-do your competitors through sponsorship. Show your customers that you care about the people in the community by sponsoring charitable events and offering money or your services to help. You can provide money to churches, charities, schools, animal shelters and community events. That not only gets your name out there, but the more people see it, the more they will recognize you and that will help you make more money from your customers.
Marketing yourself and your business is not always cheap or easy, but by using these methods you can save money and gain customers. You want to get loyal customers because a loyal customer can be worth as many as 10 non-loyal customer. Even if the loyal customer does not spend as much each visit, they will keep coming back and keep recommending your business to others. So market your company properly, get loyal customers and move into the future with your business.
First Published: EntrepreneurJourney.com Published on: Oct 30, 2010